In the days pre-pandemic, distilling companies across the state were busy making organically sourced vodka, whisky, and gin, but now their businesses have pivoted to focus on producing another hot commodity: hand sanitizer.
Distillers in Wisconsin have found a new way to serve their communities through using their equipment to produce hand sanitizer, an item that is frequently missing from store shelves around the country, Up North News reports.
La Crosse Distilling Co., located in Western Wisconsin has gone from producing “handcrafted field-to-glass spirits” to producing sanitizer that is crafted to help protect hands from spreading germs.
The media outlet reports that it’s a business model shift many are making in an attempt to financially survive.
Distillery owner co-owner, Chad Staehly said his phone has been ringing off the hook with demand.
“I can’t begin to tell you how many local people, local agencies, city hall, assisted living, sheriff departments and voting districts from across the state have reached out to us looking for hand sanitizer. There is that much of a shortage, Staehly said.”
Despite having to scramble to change his business model and figure out ways to meet the demand that go against key principles of the distillery, Staehly said he’s happy to help.
“This effort was born out of trying to bring positivity to the world,” Staehly said. “It really is a blessing to be able to keep ourselves busy while making a positive impact, too.”
Read more about the homegrown effort to produce more hand sanitizer for Wisconsinites here.